Parizara

parizara.

we build brands
with purpose.

creative studio

connect

create

big impact. small footprint.

Welcome to Parizara (pah-ree-sir-rer) – we are a creative studio working at the intersection of design, tech & sustainability; providing businesses with the tools they need to plan for the future & grow. 

Whether you have a new product or service to launch, or you would like to highlight your products related to a specific season or occasion, we got your back.

We focus on using data & creative thinking to develop well thought-out strategies that will play a role in any channel, utilising the insights & data gathered from our discovery calls and in-house research.

Each campaign will differ based on its intended target audience and the purpose of the campaign. One day it could be focused on increasing social media outreach, the next it could be to improve ROI (return on investment) from Google Search Ads. Nevertheless, this is where we focus on developing successful & creative marketing campaigns.

This isn’t a “one and done” kind of situation. We run a continuous improvement cycle, using our findings, feedback and data to constantly improve the performance of your campaign and account. We will adjust & reprise campaigns to drive the best performance for your brand, whilst focusing on improving customer experience every time.

When is waste considered waste? It’s when the producer or holder discards the waste material, intends to discard it, or is required to discard it. 

We have the power to decide how we utilize these materials. For example, we can use byproducts that can be transformed into biomaterial packaging or product designs in-order to close the circular loop. It helps create a circular economy where we can reuse, repurpose, & recycle resources, reducing the strain on our planet’s delicate ecosystems.

Our product & packaging services involve choosing the right materials, creating customized designs, manufacturing the packaging, & providing guidance to meet specific needs whilst focusing on protecting the environment.

In 2015 as part of the Agenda for Sustainable Development, all UN Member States adopted 17 goalsThese provide a 15-year globally shared blueprint for prosperity.

By 2030, businesses of all sizes must adhere to ESG disclosures and reporting standards and gain the clarity required to address the sustainability challenges ahead. Our reporting frameworks will help you to mitigate and adapt.

Our team will set up your sustainability roadmap and reporting process from start to finish and support your business in reaching its targets. This includes creating a sustainability policy that is tailor-made, as well as advising on how to become B-Corp certified.

Click here to learn more about our sustainable efforts.

Good art inspires, good design motivates.

Brand identity is more than just a logo. It’s about creating a unique visual language that seamlessly speaks to an authentic set of values to define exactly who you are. From the tone of voice and typography to hex colours. Let us reflect on what you stand for.

Our services include, but are not limited to brand naming & taglines, logo design, typography, color palettes & mood boards, merchandise, & stationary design.

Social Media: Social media platforms are critical for networking and raising awareness. When done right, it has the potential for endless opportunities to expand your reach and share your mission. Growing your presence on the right platforms can help uphold your values and nurture a genuine community around you. Let us be your voice.

Ad Management: With over 1.4 billion daily active users, Facebook advertising has a powerful reach, and with over 40,000 searches performed every second, Google ads are the fastest way to get your business at the top of the search results. Our digital ad campaigns can help you reach the right people with the right message. From paid social to PPC, we will continually optimise and treat your budget like it’s our own.

Email Marketing: Good email marketing nurtures an authentic relationship between your business and your audience. An active email list that eats up your content is a powerful tool for generating long-term demand. Through thought leadership and engaging copy, we will add real value that your community will appreciate. We will create a bespoke email marketing strategy for you, eliminating unnecessary automation for a more planet-friendly exchange.

Strategy put simply is having a game plan. It’s knowing who you are, where you are, and where you want to be.

Our strategy for brand development is an integrated approach that incorporates research, messaging and design – combining strategy and creativity to build and position your brand above your competition, carving it to a place where it will stand the test of time.

Brand positioning works in conjunction with identity to create a lasting place and impression in your customers minds. Meaning that you will be their go-to brand when they need the product or service you cater for. A strong brand will also create reliability for conscious consumers which will open the door to customer loyalty & satisfaction.

We can design and develop a modern eCommerce website either from scratch, or using wordpress depending on your budget. We also make designs for landing pages & corporate websites.

Our design process involves creating site maps, wireframes, and responsive prototypes for both desktop and mobile devices with minimal carbon consumption. Our design decisions are backed by data and provide a seamless customer experience. 

Our User interface (UI) & User Experience (UX) design takes careful experimentation & optimisation. By improving the accessibility, usability, and efficiency of user interactions on your website, we’re able to create a better experience for your audiences through functional and user focused design.

Audiences want fresh and engaging content that aligns with their core values. They want conversations, not sales pitches. We will audit your social & digital media channels and create an impactful cross-channel editorial content calendar for you. This includes:

  • Persuasive SEO copy
  • Illustration & graphic design
  • 2D & 3D Animations
  • Product photography
  • Audio & Video Production including Radio/TV commercials, documentaries & more.

faq

We start our projects with a discovery workshop with you and your team.

Within our discovery workshop, we will uncover your brand’s purpose, positioning and desires to define what your brand stands for. Our aim is to deep-dive into your business, competitors, your customer persona, your best-selling products, sustainability goals and more.

Click here to view our discovery questionnaire.

Yes, we can! From circular packaging to carbon-friendly websites, we offer sustainable practices that help minimize the footprint of our clients’ online & offline marketing efforts.

Click here to learn more.

Our rates vary depending on the specific needs of each client, the level of service required, and the complexity of the project.

We are happy to provide you with a detailed quote after discussing your needs and requirements.

Please feel free to contact us via email at hello@parizara.com

Yes we do! We are happy to discuss equity deals with potential clients and provide them with more information on the terms and conditions, eligibility requirements, and any other relevant details.

We believe in transparency and will work with our clients to ensure that they fully understand the benefits and risks associated with equity deals.

Please feel free to contact us at hello@parizara.com to discuss your needs and how we can help.

At Parizara, we believe in the power of creativity to make a positive impact in the world. That’s why we’re proud to offer pro bono services to non-profit organizations and community initiatives. From branding and design to digital marketing and content creation, our team is dedicated to supporting causes that matter.

If you have any questions or would like to discuss your project further, please feel free to contact us at hello@parizara.com

The term Parizara (pah-ree-sir-rer – පරිසර) derives from a Sinhalese-Sanskrit word that embodies the interconnectedness of people and the environment. ‘Parizara’ reflects our agency’s focus on mindful design, and our commitment to helping businesses scale while minimizing their impact on the environment.

let’s talk.

© 2024 Parizara. All Rights Reserved.

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385 bourke st
melbourne vic
3000 australia

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+61 494 042 452

Cleaner than 51% of Web Pages Tested

Working with Sam and the Parizara team was an absolute delight! Their dedication to our project and commitment to our brand’s success were truly impressive. Operating in the competitive food industry, we needed a brand identity that stood out and resonated with our audience, and Parizara delivered just that.

Despite the challenges of a tight timeline, Parizara exceeded our expectations and delivered a stunning brand identity and packaging design.

We appreciate their professionalism, creativity, and attention to detail throughout the entire process. The result speaks for itself – a brand identity and packaging that not only captures the essence of our bagel restaurant but also reflects our commitment to sustainability. We highly recommend Parizara to anyone looking for exceptional design work that sets them apart from the competition.

Yvonne S.

Director, Wine Therapist

© 2024 Parizara. All Rights Reserved.